Can Your Dojo Keep Students Past 90 Days?
Most schools lose 30% of new students in the first three months. We help you fix the communication gap, engage parents, and create local sponsor revenue—starting with your own branded newsletter engine.
Why Facebook Groups Are Killing Your Retention
Algorithm Noise
Your important announcements are buried between cat videos and political debates. Only 10% of your parents actually see your posts.
No Real Connection
Facebook is public property. A private, school-branded channel builds real loyalty and a sense of "home" for your students.
Missed Sponsorships
Facebook keeps all the ad revenue. With your own newsletter, YOU keep the sponsor money from local business partners.
Your billing software tracks students.
We help you keep them.
Dojo Digital is the missing layer between your back-office admin software and the messy, scattered parent communication that leads to student dropouts.
School Software
Examples: Spark, Kicksite, Gymdesk, Zen Planner
Strength
Billing, attendance, belt tracking, and member admin.
The Gap
Not built to engage parents or create sponsor revenue.
Free Group Chats
Facebook Groups, WhatsApp, email blasts, text threads
Strength
Familiar to parents and completely free to use.
The Gap
Noisy, scattered, easy to miss, and YOU don't own the data.
Dojo Digital
Branded newsletter & parent engagement engine
Focus
Retention communication that builds parent trust and loyalty.
The Win
Sponsor revenue that can offset the entire system's cost.
The Self-Funding Communication System
With just two local sponsors at $50/month, your communication system can pay for itself while you focus on teaching.
Done With You or Done For You — You Choose
Every plan includes setup, training, and ongoing support. No DIY guesswork.
Done-With-You
We build the engine, you drive it.
- Branded newsletter template
- Domain & email configuration
- 60-minute training call
- Sponsor pitch kit included
- First ad placement setup
- Support tickets as needed
Done-For-You
We handle everything for you.
- Everything in Done-With-You
- We write & send your monthly newsletter
- Sponsor relationship management
- Monthly check-in call
- Email deliverability monitoring
- Priority support
Private Community App
The ultimate branded experience.
- Everything in Done-For-You
- Branded iOS & Android experience
- Private chat and live video
- Member directory and profiles
- App Store setup assistance
- Quarterly business review
Frequently Asked Questions
What's included in the setup fee?
The setup fee covers the "heavy lifting" of getting your school professional. This includes your custom domain configuration, branded newsletter template design, your initial sponsor media kit, and a 60-minute training call. We don't just hand you a login and disappear.
How does the Done-For-You newsletter work?
We handle the writing and sending. Each month, we'll draft your newsletter based on your upcoming events and school news. You review and approve it (or request edits), and we handle the delivery and optimization. It takes about 15 minutes of your time per month.
Is the Private Community App a real native app?
It is a branded mobile experience that your families can open directly from their home screen. It supports private chat, profiles, and live video. We handle all the configuration so it feels native to your brand. Full App Store listing assistance is included with the Community tier.
Is this a replacement for my school software?
No, we integrate with it. Keep your billing, attendance, and belt tracking where they are. Use Dojo Digital to handle the "emotional retention"—the parent connection and community engagement that administrative software doesn't touch.
